Greenhouse on Festival

What if we could create a first of its kind social media strategy to own “Accessible Luxury?”

Challenge Accepted

GH On Festival, a new restaurant offering a unique culinary experience in the heart of Hatfield was struggling to drive brand appeal and feet in-store.

We were tasked to re-evaluate the current brand and marketing strategy and develop quick wins to increase revenue.

The brand also needed to increase following and engaging across social platforms.

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Problem Solved

1. Tastefully Unorthodox – creating a unique fresh African identity that can easily be scaled using smart AI tools.

2. Innovation pipeline: Creating unconventional retail deals and lifestyle associations to drive a new quarterly marketing calendar.

3. Tailored experiences: developing impactful content and value at key points in restaurant and on social media – tailored to each channel and target market.

4. Social Media Content Pillars and ready to switch on content: based on brand strategy and innovative ideas developed.

5. Ongoing support and training of internal staff at GH On Festival to execute and keep improving during first quarter.

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Results Achieved

Created a fresh African icon of a brand.

Successfully repositioning the brand from “exclusive and too expensive” to “Accessible Luxury”.

Tripled sales performance consistently over the first quarter of implementing the new brand, marketing and social media strategy.

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Using the latest AI tools to create a fresh and unconventional African icon.

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A combination of lifestyle and retail content.

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