Greenhouse on Festival
- Aug 31, 2024
- 1 min read
What if we could create a first of its kind social media strategy to own “Accessible Luxury?”
Challenge Accepted
GH On Festival, a new restaurant offering a unique culinary experience in the heart of Hatfield was struggling to drive brand appeal and feet in-store.
We were tasked to re-evaluate the current brand and marketing strategy and develop quick wins to increase revenue.
The brand also needed to increase following and engaging across social platforms.
Problem Solved
1. Tastefully Unorthodox – creating a unique fresh African identity that can easily be scaled using smart AI tools.
2. Innovation pipeline: Creating unconventional retail deals and lifestyle associations to drive a new quarterly marketing calendar.
3. Tailored experiences: developing impactful content and value at key points in restaurant and on social media – tailored to each channel and target market.
4. Social Media Content Pillars and ready to switch on content: based on brand strategy and innovative ideas developed.
5. Ongoing support and training of internal staff at GH On Festival to execute and keep improving during first quarter.
Results Achieved
Created a fresh African icon of a brand.
Successfully repositioning the brand from “exclusive and too expensive” to “Accessible Luxury”.
Tripled sales performance consistently over the first quarter of implementing the new brand, marketing and social media strategy.
Using the latest AI tools to create a fresh and unconventional African icon.
A combination of lifestyle and retail content.
